NFL Start of Season 2022 Shoot | Art Direction

About | At the start of the NFL Season I directed a Photoshoot for NFL Shop. The product assortment featured Sideline Gear and premium brand apparel for the upcoming season. With this in mind, and knowing the overall vibe of the NFL commercial, I conceptualized a fan focused shoot to be used in marketing initiatives throughout the year. Consideration was given to photograph these lifestyle images in a true setting whether that be in the park, at a rooftop bar, or at the tailgate. The overall feel is game ready/team pride wherever you are. My involvement in this project consisted of model selection, location scouting, creating prop lists, and developing mood boards for photographer direction in composition and lighting.