NFL Shop | Web Design & Art Direction

About | NFL Shop resides in the Fanatics portfolio of e-commerce site as the officially licensed shop of the NFL. The visuals and marketing have to feel authentic to the sport and league. ​Larger seasonal campaigns are supported through usage of game and player imagery, official team / league colors and logo marks, and assets provided by the league or brand partners. In house photography consisted of model selection, curating wardrobes, location scouting, and set design that all need to marry under the brand identity.