NBA Store | Web Design

About | NBA Store resides in the Fanatics portfolio of e-commerce sites as the officially licensed shop of the NBA. First and foremost, the visuals and marketing have to feel authentic to the sport and league. From a creative standpoint, this license allows usage of game and player imagery, as well as official team / league colors and logo marks. These design elements are mostly featured on top level creative such as landing pages for teams, jersey marketing, and social campaigns.